Zabivaka, official mascot of world championship football, Russia 2018, Fifa WorldCup

Zavibaka, ™ Official Mascot of the 2018 Championship Will it bring luck to Russia?


The official mascots of the world football championships play an essential role because they promote activities, entertain the audience in the stadiums, host country ambassadors and, above all, represent the sports spirit of the people, who choose them after evaluating several candidates . The mascots are excellent representatives of the tournament and make  very happy the atmosphere of the stadiums. Usually, fans or fans around the world remember them for a long time.



The mascot for 2018 is Zabivaka ™, meaning "the one who scores", a very appropriate name for this wolf that radiates fun, sympathy and self-confidence. This new sports celebrity was chosen through the most participatory creative process in the history of the official mascots of the FIFA World Cup. More than one million Russians cast their votes on FIFA.com during a month-long voting period. The results were announced during a live show on Channel 1 in Russia.

Zabivaka, a funny, seductive and self-confident wolf was chosen as Official Mascot of the 2018 FIFA World Cup Russia ™, with 53% of the votes, followed by the tiger with 27% of the votes and the cat with 20% of the votes. The process of choice was as follows: First, the preferences of Russian children were captured through an online survey; then the university students were inspired by them to make the designs, and finally the public chose their favorite character among the three shortlisted. I think this model will be followed by other countries in the future.




 FIFA worked for 18 months on the project to find Zabivaka, but it will surely be a massive success among fans of the FIFA Confederations Cup 2017 and the 2018 FIFA World Cup Russia. The role of the mascot should be the invitation to the people to relate to football and go to the stadiums to create great memories.



Some details about Zabivaka, the Wolf

He is the youngest of the team but he is also the fastest, daring and skillful player with the ball. The talent of the wolf almost always contributes to the victory of his squadron.

He is charming, self-assured and sociable, he always dreamed of being a football star. His favorite hobby is football and he always plays with sportsmanship, valuing his teammates and respecting his opponents; knows very well what it does. Everyone enjoys their company, is the most fun of the team and makes others laugh.

He likes to wear sports glasses when he is in action because he thinks they improve his ability in the field. And, besides, she loves to pose. He also likes selfies. Of course, it has Facebook page.



You can watch two videos with the official presentation of Zabivaka on Russian TV.

An Official Mascot is born



References

Zavibaka

RUSIA 2018. La mascota oficial de Rusia 2018™ es un lobo llamado Zabivaka™
(FIFA.com) 21 oct. 2016

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